Which term describes the application of makeup to enhance a person's features?

The term "cosmetics" specifically refers to the products and substances used to enhance or alter the appearance of the face and body. This includes a wide range of items, such as foundation, blush, eye shadow, and lipstick, all designed to improve a person's features and create an aesthetically pleasing look. The application of these products is a key aspect of makeup artistry, which focuses on enhancing natural beauty through various techniques.

While contouring is a technique within makeup application aimed at defining and shaping facial features, it is a subset of the overall category of cosmetics. Artistry refers to the skill or craft involved in applying makeup, rather than being a term for the products themselves. Esthetics is a broader term that can encompass skincare and overall beauty practices beyond just makeup application. Therefore, "cosmetics" is the most accurate term to describe makeup specifically focused on enhancing features.